Failure is not an option
Building high performance teams in trading
Founding a company and building a company require different skills set
At the core of every successful, growing business is a founder with a unique set of traits that enable them to turn a simple idea into a thriving company. As an entrepreneur, your self-awareness is your greatest asset, allowing you to harness the following qualities:
Unshakable Confidence
Your confidence drives you forward, even when faced with significant challenges. With less self-doubt, you’re able to maintain focus on your goals and lead with certainty, inspiring trust in your vision.
Risk-Taking
A higher tolerance for risk is crucial in the early stages of a startup. Your ability to embrace uncertainty, coupled with a willingness to take bold steps, is what sets you apart from the competition and drives innovation.
Decisiveness
In the fast-paced world of startups, the ability to make quick, informed decisions without overanalyzing is essential. Your decisiveness allows you to capitalize on opportunities that can propel your business forward.
Resilience
Every entrepreneurial journey has its obstacles. Your resilience ensures that you can push through setbacks without dwelling on limitations, learning from failures, and continually moving toward your vision.
Visionary Thinking
As a founder, your ability to focus on the big picture is what drives your company’s growth. You inspire others with your vision, rallying your team, attracting investors, and leading your startup to success.
What Got You Here Won't Get You There…
As your business grows, the very traits that helped you succeed as a founder can start to create new challenges. The skill set that was crucial in getting your startup off the ground may not be enough to take your company to the next level. Here's why:
People Problems
Your confidence, decisiveness, and high tolerance for risk were invaluable in the early stages, but they can also lead to conflicts with team members, partners, and clients. These traits, if unchecked, can create friction, preventing you from building the strong relationships and cohesive team you need for sustained success.
The Challenges of Scaling as a Founder
Blind Spots
Your resilience and visionary thinking have been key to your startup’s success, but they can sometimes obscure critical details or long-term strategic risks. Overlooking these can lead to costly mistakes that hinder growth.
Inflexibility
The confidence that drove your early achievements can make it hard to adapt. Clinging too tightly to your original vision, even as markets shift, can stall progress and prevent innovation.
Where I Step In
As your Performance Coach and HR Strategy Adviser, I help C-suite leaders overcome these challenges. I work with you to:
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Build high-performance teams aligned with your vision.
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Enhance efficiency by optimizing business processes.
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Improve decision-making to reduce costs and increase profitability.
The Growing Pains of Leadership
When founders become CEOs, they face new responsibilities:
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Establishing clear organizational structures.
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Defining KPIs and optimizing team dynamics.
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Managing employees’ needs while meeting investor expectations.
It’s a role that demands long hours, constant decision-making, and navigating relentless pressure to adapt and deliver. Balancing all of this requires new strategies and support systems.
How I Help
Through specialized coaching and consulting, I equip founders, CEOs, and C-suite leaders with the skills to:
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Improve decision-making to reduce costs and increase profitability.
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Analyze and optimize team structure—identify who to promote, retain, or replace while ensuring the right hires are made for long-term growth.
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Define clear goals and optimize performance management to accelerate business growth, achieve better results, and improve operational efficiency.
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Implement scalable structures, strategies, and processes that align with company objectives and drive sustainable success.
ABOUT ME
Anna Thierry - Certified Coach and Performance Management Adviser with a master’s degree in company management, guiding leaders to success.
With over 15 years of experience in the global commodities trading industry, I’ve built my career managing international operations for industry leaders like Glencore, Trafigura, Mechel, Evraz, and EMR. My expertise spans across coal, metals, and scrap, covering regions like Switzerland, Europe, the Middle East, and Asia Pacific.
As a certified Co-Active Coach from the Co-Active Coaching Institute in San Francisco, I’ve successfully led over 10 Live Programs, guiding hundreds of professionals towards achieving their career ambitions. My work focuses on helping founders and CEOs of start-ups and scale-ups build high-performance teams and foster a culture of strategic growth.
My Journey & Philosophy
I believe in one core principle: "Failure is not an option." Throughout my career in commodities trading, I’ve navigated high-stakes environments, making split-second decisions under pressure. This experience has shaped my approach to leadership and coaching. I know firsthand that real success comes from being able to dream big and follow through with bold actions.
As I transitioned into coaching, my passion has been to help others unlock their full potential. Too often, we let fear hold us back—"What if I fail?"—but I’m here to tell you that everything you aspire to is within reach. My goal is to guide you through your journey, helping you build confidence, trust yourself, and make bold, impactful moves that shape both your career and life.
My Mission
I’ve seen countless high performers transform their careers by shifting their mindset and embracing their leadership potential. My mission is simple: to help you realize your full potential and achieve the success you deserve. I’m here to support you in turning your vision into reality—because in my world, dreams aren’t just encouraged, they’re realized.
Programs
1:1 Performance Coaching for CEOs, Founders, and C-Suite Executives
Leadership Transformation Year
Elevate Your Leadership & Scale Your Business
A 12-month coaching journey for founders, business owners, and C-suite executives who want to refine their leadership approach, scale their business, and create lasting impact.
This program is your strategic roadmap, helping you define your leadership vision, translate it into a clear execution plan, and integrate high-performance habits that fuel both business growth and personal fulfillment.
Through bi-weekly coaching, business strategy refinement, and leadership development, you’ll gain the confidence to make bold decisions, lead effectively, and build a resilient, high-performing team. With structured accountability and direct access to expert guidance, this year is about stepping into your next level of leadership.
Accelerate Leadership
Build High-Performance Teams & Smarter Performance Management
Together, we’ll dive deep into team dynamics, strategic decision-making, and personal development, tackling your unique leadership challenges head-on.
We’ll establish custom KPIs and actionable goals aligned with your business objectives, ensuring measurable progress every step of the way. At the program's midpoint, we’ll conduct a thorough goal and strategy review to refine your approach and keep you on track for success.
Additionally, enjoy ongoing email and phone support for real-time problem-solving, giving you the confidence to handle challenges as they arise.
Executive Onboarding Success
Fast-Track Your Impact as a New Leader
A structured 6-month coaching program designed to help newly hired CEOs, CFOs, and C-suite executives transition smoothly, integrate into their new roles, and start delivering impact faster.
From day one, we focus on aligning leadership vision with company goals, developing clear decision-making strategies, and navigating internal team dynamics. Together, we’ll build a 90-day roadmap, ensuring early wins while strengthening executive presence and credibility.
Throughout the program, you’ll receive hands-on coaching on stakeholder management, performance strategy, and leadership influence—plus real-time support for urgent challenges. By the end of six months, you’ll be positioned as a trusted leader ready to drive long-term success.
One Day with Anna: A Unique Coaching Experience
A full day of exclusive, personalized coaching to elevate your leadership and vision.
The day starts with a deep dive into your challenges and goals, uncovering key areas for immediate growth and clarity. Together, we’ll map out a personalized approach to tackle your biggest priorities.
You’ll work on building confidence and strengthening your leadership presence, addressing limiting beliefs and enhancing your ability to lead with impact. Through tailored coaching, you’ll gain practical tools to inspire trust, improve decision-making, and step into your role with renewed energy.
To round out the experience, we’ll focus on expanding and leveraging your professional network, identifying meaningful connections that align with your goals. By the end of the day, you’ll leave with a clear action plan, enhanced confidence, and strategies to thrive as a leader.
My Clients Say
I highly recommend Anna for her exceptional ability to motivate people, develop tailor-made job search strategies for expats in Switzerland, and provide huge support and inspiration. She also has a wide professional network and great at connecting with the right people. With Anna guiding you, you can confidently navigate your career journey and achieve your goals.
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